Client
Arcform
Year
2024
Services
Brand Identity, Digital, Art Direction
Industry
Industrial Design
01
Overview
Arcform needed a flexible identity to bring its design-led products and digital channels together.
02
The Challenge
Create a distinctive identity that works across print, screen and the products themselves without feeling overdesigned.
03
The Thinking
Took cues from technical drawings and the arc forms in Arcform’s own products to define a precise but expressive brand idea.
04
The Work
Built a typographic-led identity, adaptable graphic elements and a responsive web direction for the launch.
05
The Outcome
A cohesive foundation for launch communications that scales from product labels to trade show stands.
Demo case study. Replace outcomes with verified client results before launch.
