Client
Kinetiq
Year
2025
Services
Product Strategy, UX/UI, Design System
Industry
SaaS
01
Overview
Kinetiq’s platform brought multiple workflows into one place, but users needed a clearer way to understand the product and complete key tasks.
02
The Challenge
Reduce friction across core product journeys without disrupting the habits of an established, highly engaged customer base.
03
The Thinking
Ran stakeholder workshops and user interviews, mapped the most frequent flows and prioritised the moments where people hesitated or dropped off.
04
The Work
Simplified navigation, designed a reusable interface system and prototyped priority interactions that were tested with real customers before handover.
05
The Outcome
A more consistent product experience and a documented design system that gives the product team a foundation for continued iteration.
Demo case study. Replace outcomes with verified client results before launch.
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